St. John the Beloved Master Logo
🏴 Brand identity for an urban, neighborhood church in Cincinnati.
St. John provides a first gospel experience for the irreligious, outsiders, and those who never saw themselves getting involved with Jesus or his church.
🦅 The client envisioned a classic, edgy logo that grabs attention and makes people wonder if St. John is a new brewery, coffee shop, or something else.
I created a combination mark based around an eagle holding the gospel to reference St. John - “the Eagle of Patmos”.
For the type, we went with a hand-drawn approach in an oval lockup.
🎨 The color palette is neutral and warm, consisting of an off-white and a soft black.
animal
black and white
brand design
brand identity
branding
branding design
christian
church
eagle
edgy
gospel
hand drawn
identity design
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traditional
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Posted on
May 3, 2024
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